Franchise Recruitment Study 2026 · Page copy
What do franchise recruitment pages say, and what do they leave out?
70% of 200 headlines led with ownership and lifestyle. 14% of hero sections said who the franchise is for and 6% mentioned the investment. 82% of pages did not state the franchise fee.
Candidates compare brands side by side. The page that says who it is for and what it costs gives them a reason to call.
200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026. Read this part of the study · Method and limits
What do franchise recruitment headlines lead with?
70% of recruitment page headlines (140 of 200) led with ownership and lifestyle.
Finding F5.1, study page 8. Source and how to cite
Do franchise pages say who the franchise is for?
14% of hero sections (29 of 200 pages) said who the franchise is for.
Finding F5.2, study page 8. Source and how to cite
Do franchise pages mention the investment in the hero section?
6% of hero sections (13 of 200 pages) mentioned the investment.
Finding F5.3, study page 8. Source and how to cite
How many franchise pages use the word "passion"?
48% of recruitment pages (96 of 200) used the word "passion".
Finding F5.4, study page 8. Source and how to cite
How many franchise pages say "proven business model"?
21% of recruitment pages (42 of 200) used the phrase "proven business model".
Finding F5.5, study page 8. Source and how to cite
How many franchise pages say "proven system"?
16% of recruitment pages (32 of 200) used the phrase "proven system".
Finding F5.6, study page 8. Source and how to cite
How many franchise pages say "turnkey"?
10% of recruitment pages (20 of 200) used the word "turnkey".
Finding F5.7, study page 8. Source and how to cite
How many franchise pages say "industry-leading"?
9% of recruitment pages (18 of 200) used the phrase "industry-leading".
Finding F5.8, study page 8. Source and how to cite
How many franchise pages say "make a difference"?
8% of recruitment pages (15 of 200) used the phrase "make a difference".
Finding F5.9, study page 8. Source and how to cite
What reading level are franchise recruitment pages written at?
The median recruitment page reads at US grade 14.1, and pages say "we" and "our" more than "you".
Finding F5.10, study page 8. Source and how to cite
How many franchise recruitment pages state the franchise fee?
82% of recruitment pages (164 of 200) didn't state the franchise fee.
Finding F7.5, study page 9. Source and how to cite
How many franchise pages share earnings data?
64% of recruitment pages (128 of 200) shared no earnings data: no Item 19, unit volumes or average sales.
Finding F7.6, study page 9. Source and how to cite
How many franchise pages sit on the customer website's domain?
31% of recruitment pages (62 of 200) were on the customer website's domain.
Finding F7.2, study page 9. Source and how to cite
How many franchise pages publish an investment range?
91 of 200 brands (46%) published an investment range.
Finding F6.2, study page 10. Source and how to cite
Check yoursRead your headline out loud. Could a competitor put their logo on it without changing a word?
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