Franchise Recruitment Study 2026 · First phone screen
What does a franchise recruitment page show on the first phone screen?
Most pages in the study miss the basics. 88% of 199 pages didn't say what the opportunity is or who it's for, and only 4 of 199 did that, showed a button and kept a call or apply bar on screen.
Recruitment ads run in phone feeds. If the first screen does not keep the promise of the ad, the candidate leaves before reading about the franchise.
200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026. Read this part of the study · Method and limits
What share of franchise pages say what it is and who it's for on a phone?
88% of recruitment pages (176 of 199) didn't say what it is and who it's for on the first phone screen.
Finding F1.1, study page 4. Source and how to cite
Do franchise recruitment pages keep a call or apply bar on screen?
75% of pages (149 of 199) had no sticky call or apply bar on a phone.
Finding F1.2, study page 4. Source and how to cite
Do franchise pages show a button before the visitor scrolls?
49% of pages (97 of 199) had no button before the visitor scrolls.
Finding F1.4, study page 4. Source and how to cite
How many franchise pages open with a pop-up or banner?
29% of pages (58 of 199) opened with a pop-up or banner over the page.
Finding F1.5, study page 4. Source and how to cite
How many franchise pages get all three phone-screen basics right?
4 of 199 pages said what it is and who it's for, showed a button, and kept a call or apply bar on screen.
Finding F1.6, study page 4. Source and how to cite
Do franchise recruitment pages pass Google's Core Web Vitals on mobile?
52% of pages with real-user speed data (62 of 119) failed Google's Core Web Vitals on mobile.
Finding F1.3, study page 4. Source and how to cite
Check yoursOpen your franchise page on your phone. Without scrolling, does it say what you're offering, who it's for, and how to take the next step?
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