Franchise Recruitment Study 2026 · Inquiry form
What should a franchise inquiry form ask, and what do most ask?
60% of 200 brands asked about available capital, 46% about territory and 13% about when the candidate wants to open. Only 16 of 200 asked all three. The median form has 9 fields.
When the form skips money, timing and territory, a funded operator and a curious browser land in the CRM as the same row, and the team has to call both to tell them apart.
200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026. Read this part of the study · Method and limits
How many franchise inquiry forms skip the money question?
38% of inquiry forms (76 of 199) did not ask if the candidate has the money to invest.
Under review Finding F0.1, study page 3. Source and how to cite
How many franchise inquiry forms ask about available capital?
60% of brands (120 of 200) asked about available capital on the inquiry form.
Under review Finding F2.1, study page 5. Source and how to cite
How many franchise inquiry forms ask about territory?
46% of brands (92 of 200) asked about territory on the form.
Finding F2.2, study page 5. Source and how to cite
How many franchise forms ask when the candidate wants to open?
13% of brands (26 of 200) asked when the candidate wants to open.
Finding F2.4, study page 5. Source and how to cite
How many franchise forms ask about capital, timing and territory?
8% of brands (16 of 200) asked all three: capital, timing and territory.
Under review Finding F2.5, study page 5. Source and how to cite
How many franchise brands run the inquiry form in steps?
14% of brands (28 of 200) ran the inquiry form in steps.
Finding F2.3, study page 5. Source and how to cite
How many franchise brands let a candidate book a call from the form?
8% of brands (16 of 200) let the candidate book a call.
Finding F2.6, study page 5. Source and how to cite
How many fields does a franchise inquiry form have?
The median inquiry form in the study has 9 fields.
Finding F2.7, study page 5. Source and how to cite
Do Meta instant forms for franchise recruitment ask about money?
33% of brands using Meta instant forms (11 of 33) didn't ask about money in the form.
Finding F7.4, study page 9. Source and how to cite
Check yoursDoes your form ask if the candidate has the money to invest? Does it ask when and where they want to open?
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