Digital Rocket: 4.9/5 on Clutch · Comparison
Franchise recruitment needs six skills: ads, tracking, web, CRM, copy and strategy. In-house means hiring or juggling them; an agency means one team and one bill. Here's how to decide, and when in-house is the better call.
Book my free diagnosticSide by side
| In-house team | Another agency | Sell More Franchises | |
|---|---|---|---|
| Skills covered | Whoever you can hire | Ask which of the six they cover | Ads, tracking, web, CRM, copy, strategy |
| Who you manage | Each hire, plus freelancers for the gaps | The agency, plus the vendors it doesn't cover | One team |
| Who owns accounts and data | You | Ask whose accounts they use | You: built in your accounts |
| What it's judged on | Your call | Ask which number they report | Cost per signed franchise |
| Time to start | Hiring, then ramp-up | Ask for the onboarding plan | Scope in writing, then the build |
| Fixed cost | Salaries, whether leads come or not | A retainer | $6K build, $4K a month |
When to keep it in-house
A media buyer, someone who owns tracking, and a CRM admin, all in place and working together.
Enough volume, every month, to keep a full team busy.
Then bring it in later. Because we build in your accounts, you keep everything if you take it in-house.
Daily, in-person work with the development team that a remote partner can't give.
Price it with your numbers
| Yearly cost | Sell More Franchises | Your in-house estimate |
|---|---|---|
| Ads management | $4K a month = $48K a year | Media buyer salary + benefits |
| Tracking, web, CRM build | $6K one-off | Developer, analytics, CRM admin time |
| Copy and creative | Included | Writer, designer or freelancers |
| Strategy and reporting | Included | Manager time |
| Ad spend | From $5K a month, paid to Meta and Google | Same |
| Year one, before ad spend | $54K | Your total |
Salaries vary by market; use your own. We don't publish salary benchmarks we can't source.
Everything we quote gets built and works as described. If we miss any of it, you get a full or partial refund.
Read the guaranteeExplore the Resicert recruitment case study.
Read the case studyFrom our insights
Questions franchisors ask
Yes. Everything we build lives in your accounts: ads, pixel, tracking and CRM. Your team can take it over.
Yes. We coordinate directly with your team and your sales team.
$6K one-off for the system build, then $4K a month to run your ads. Ad spend from $5K a month, paid directly to the platforms. See pricing.