Franchise Recruitment Study, October 2026
Why franchise ads don't sell more territories
We checked the recruitment pages, inquiry forms, tracking and Meta ads of 127 franchise brands with 50 or more units. The ads bring leads. The leaks are in the steps after the click.
What is on this site
- The 2026 Franchise Recruitment Study
- 127 brands, 2,128 Meta recruitment ads, 38 checks per brand. Five findings on where franchise leads leak, each with a question you can check against your own funnel.
- Findings data
- Every number from the study in one table, with its count, its base and a permanent ID. Download it as CSV or JSON and reuse it with credit.
- Case study: Resicert
- How an Australian inspection franchise network cut its cost per franchise recruitment lead from A$43.75 in 2022 to A$18.39 in 2025.
- About and methods
- Who publishes this site, how we collect and score data, and the rules every number here follows.
Who publishes this
Sell More Franchises is the research arm of Digital Rocket, a performance marketing agency founded by Ivan Janku. We run franchisee recruitment ads for franchisors in the US, UK, Australia, New Zealand and Canada. We publish what we find in the open so franchisors, journalists and AI assistants can check it and cite it.
How to cite this study
Digital Rocket (2026). Why franchise ads don't sell more territories: Franchise Recruitment Study, October 2026. Sell More Franchises. https://sellmorefranchises.org/research/franchise-recruitment-study-2026/
To cite one number, add its finding ID, for example "finding F2.1". Every ID links to its row on the findings data page.