Digital Rocket: 4.9/5 on Clutch · 50+ franchises sold
A franchise development website has one job: turn the right visitor into a qualified enquiry. Say what it is and who it's for on the first phone screen, show a button, and ask about money, timing and territory before contact details.
Book my free diagnosticWe checked the recruitment pages of the top 100 Franchise 500 brands
show no investment figure on the recruitment page
44 of 69 pagesshow no liquid capital or net worth requirement
40 of 69 pageshave no readable inquiry form on the page
38 of 69 pagesof on-page forms never ask if the candidate has the money to invest
15 of 31 formsSource: Franchise recruitment page audit 2026, Sell More Franchises, checked 31 Oct 2026.
Only 1 of 31 on-page forms asks when the candidate wants to start.
Teardown checklist
One line a candidate understands on a phone. 14% of hero sections say who the franchise is for.
Serious buyers look for it; tire kickers leave. Only 6% of hero sections mention it.
Enquire, check a territory or book a call. No hunting through menus.
Keep the next step on screen. 75% of pages have none.
Cookie banners and pop-ups push the pitch below the fold. 29% open with one.
Capital, timing, territory first. 80 forms ask about capital; none ask it before name and email.
Proof a competitor can't copy. 57% show one on their website; 4.4% of their ads do.
Read your headline out loud. Could a competitor put their logo on it without changing a word? "Passion" appears on 48% of pages.
Pass Google's Core Web Vitals on mobile, where your ad clicks land.
Recruitment visitors tracked apart from customers. See franchise recruitment tracking.
Figures from the same study (200 brands, 199 pages and forms reviewed).
Everything we quote gets built and works as described. If we miss any of it, you get a full or partial refund.
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Questions franchisors ask
Yes. Different visitors, different questions, different pixel. A subdomain or separate domain both work; mixing recruitment into the customer site doesn't.
Yes, where your disclosure rules allow. It filters out candidates who can't buy before they cost your team a call.
For franchisors, fewer and better enquiries usually beat more and worse. Ask the qualifying questions; accept the lower submit rate.
Whichever is faster to working. The scope is in writing before we start, and covered by the guarantee.
Use our restaurant recruitment page audit to check operator fit, market availability and the handoff to development.