Digital Rocket: 4.9/5 on Clutch · 50+ franchises sold
Franchise deals close months after the click, long after the ad dashboards stop counting. Your CRM has to carry each lead's original source all the way to the signed agreement, so you know what each franchise really cost.
Book my free diagnosticThe gap
for a franchise deal to close
Franchise Update Media, 2025 AFDRdays Meta and Google credit a click by default
Meta and Google help centresof franchisors track cost per sale
Franchise Update Media, 2025 AFDRThe sale happens in your CRM. So that's where the attribution has to live.
Field dictionary
| Field | What it holds | Rule |
|---|---|---|
| Original source | Broker, portal, Meta, Google, referral | Set at entry, never overwritten |
| Latest touch | The last source before the enquiry or booking | Updates; reported next to original source |
| Click ID and UTMs | Ad, campaign and click that brought the lead | Saved from the form, not typed in |
| Grade | Qualified, Nurture or Disqualified | Set within 15 minutes against your written standard |
| Stage | Sales accepted, discovery day, disclosure, signed | One definition per stage, one owner |
| Territory | The territory the candidate wants | Matched to your territory register |
| Signed date | Date the franchise agreement was signed | Tied back to the first click's month |
Works in any CRM. We don't sell one.
How we set it up
Every record starts with a source. Broker-sourced candidates are tagged on arrival, and the broker's candidate stays the broker's.
A lead from March may sign in August. Group leads by the month they arrived, so each month's spend gets credit for the franchises it produced.
Spend divided by signed agreements, by source and territory, every week. That number decides where the next dollar goes.
CRM attribution and reporting are built and work as described. If we miss any of it, you get a full or partial refund.
Read the guaranteeCost per recruitment lead down 58%, from A$43.75 to A$18.39.
Read the case studyFrom our insights
Questions franchisors ask
The one you have, as long as it can hold custom fields and stages. We set the fields and rules up in your account; you keep them.
Agree one rule up front and write it down. Our default: the broker's candidate stays the broker's, and the original source is never overwritten.
As soon as the first deals close. With about 20 weeks to close, the first full picture arrives months in; until then you see qualified leads and stage movement weekly.
Yes. CRM attribution is in the $6K one-off build. See pricing.