How franchises are messing up with their website
Read the guide: What a franchise development website needs
Videos for franchisors
Franchise recruitment videos
Short videos from Ivan Janku on the parts of franchise recruitment that decide lead quality: the recruitment website, the inquiry form, tracking and Meta ads. Under each one is the guide that covers the topic in full.
New videos go up on the Sell More Franchises YouTube channel.
Full video: scaling your franchise acquisition system
A 12-minute walk through franchise advertising, lead qualification, CRM tracking and the handoff to sales, with a full transcript and chapter links.
Shorts
Why franchises need different websites for their consumer product and their franchise selling side
Read the guide: What a franchise development website needs
Better franchise leads by optimizing your form
Read the guide: Franchise inquiry form questions
How basic forms are ruining your franchise growth
Read the guide: Quiz or multi-step form for franchise leads
One extra quiz question to make your franchise ads work better
Read the guide: Quiz or multi-step form for franchise leads
If someone can't afford your franchise, get them out of the funnel
Read the guide: How to grade franchise leads
How your Meta ad pixel is creating bad franchise leads
Read the guide: Franchise recruitment tracking
Sharing your franchise Meta pixel is ruining your ad targeting
Read the guide: Franchise recruitment tracking
Why the Meta ads algorithm fails when selling franchises
Read the guide: Meta ads for franchise recruitment
Why you're spending more on Meta to sell your franchise, but not getting more results
Read the guide: Meta ads for franchise recruitment