Digital Rocket: 4.9/5 on Clutch · Comparison
Seven places franchisors buy candidate leads or listings, compared only on what each publishes for advertisers on its own website. None publishes a price per lead. Checked 31 October 2026.
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| Franchise Gator | Franchise | Franchise Solutions | BizBuySell | Franchise Direct | FranchiseHelp | Entrepreneur directory | |
|---|---|---|---|---|---|---|---|
| What you buy | Leads, charged per lead Source ↗ | Advertising packages (types not described) Source ↗ | Leads at a fixed cost per lead; direct email Source ↗ | Pay-per-lead directory, e-blasts, resale and banner ads Source ↗ | Pay-per-lead subscription after a 10-lead deposit (UK site) Source ↗ | Leads, with volume discounts; optional qualification Source ↗ | A free directory listing; ads sold separately Source ↗ |
| Price published? | No; priced by the filters you choose Source ↗ | Not published | Not published | Not published | No; set by the criteria you choose (UK site) Source ↗ | No; "the more leads you purchase, the lower the cost" Source ↗ | Listing is free; ad prices not published Source ↗ |
| Capital or location filters | Yes: liquid capital and geography Source ↗ | Not published | Not published | Not published | Yes: location and investment (UK site) Source ↗ | Leads fit liquid capital and state requirements Source ↗ | Not applicable |
| Contract | Pay only for leads received; term not published Source ↗ | Not published | Not published | Not published | No minimum term; auto-renews (UK site) Source ↗ | Not published | Not applicable |
| Lead checks stated | Not published | Not published | Not published | Not published | Leads not resold or recycled (UK site) Source ↗ | Phone verified Source ↗ | Not applicable |
| Group | Listed under Franchise Ventures' brands Source ↗ | Listed under Franchise Ventures' brands Source ↗ | Listed under Franchise Ventures' brands Source ↗ | BizBuySell network | Franchise Direct | FranchiseHelp | Entrepreneur |
| Audience they claim | Franchise Ventures: 400,000+ monthly site visitors across its brands Source ↗ | See Franchise Ventures | See Franchise Ventures | Over 4 million monthly visitors (whole site) Source ↗ | Works with more than 2,200 brands Source ↗ | Not published | Not published |
| Markets | Not published | Not published | Not published | Not published | 10 websites across 5 continents Source ↗ | Not published | Not published |
Franchise Gator, FranchiseOpportunities.com and Franchise Solutions all appear under Franchise Ventures' "Our Brands", so buying several may mean buying from one group. Audience figures are each company's own claims. Franchise Direct's terms come from its UK site; its US page does not state them. "Not published" means we could not find it on that company's own advertiser pages on 31 October 2026. Sell More Franchises is not a portal: we run franchisors' own ads. If a detail here is out of date, email ivan@digitalrocketads.com and we will correct it.
Before you buy leads
None of the seven publishes it. Ask for the price at the filters you need, not the headline rate.
Ask whether the same candidate goes to other brands, and how many. None of the seven says so on its advertiser pages.
Liquid capital, location and timeline decide whether a rep should call. Ask for a sample lead.
What counts as an invalid lead, and how fast it is credited.
Judge them on one number
| Measure | Why |
|---|---|
| Cost per lead | Easy to see, but says nothing about who can buy |
| Cost per Qualified candidate | Counts only leads that pass your capital, timing and territory rules |
| Cost per signed agreement | The only number you can compare across portals, brokers and your own ads |
Trace a month of portal leads with the inquiry leak audit, then compare sources in portals vs brokers vs your own ads.
Alternatives
| Alternative | What you pay for | Note |
|---|---|---|
| A portal outside Franchise Ventures: BizBuySell, Franchise Direct, FranchiseHelp or the Entrepreneur directory | Leads, listings or ads. None publishes a price per lead | Franchise Solutions and FranchiseOpportunities.com sit in the same group as Franchise Gator |
| A franchise broker network, such as IFPG or FranNet | A success fee per signing. None of the seven we checked publishes it | Franchise broker networks compared |
| Your own recruitment ads on Meta or Google | Media and management. You set the capital and territory questions yourself | Meta ads · Google Ads |
Compare any of them on cost per signed agreement: portals vs brokers vs your own ads.
Related
Questions franchisors ask
None of the seven portals we checked publishes a price per lead. Franchise Gator says the price depends on the filters you choose, and FranchiseHelp says the price falls as you buy more. Ask for the price at your filters in writing.
All three appear under Franchise Ventures' "Our Brands" on franchiseventures.com, checked 31 October 2026.
None of the seven says on its advertiser pages that leads are exclusive to one brand. Franchise Direct's UK site says it does not resell or recycle leads, which is not the same thing. Ask each portal.
No. We run franchisors' own recruitment ads, site and tracking, so the candidates come to your brand only.