Digital Rocket: 4.9/5 on Clutch · Comparison
Seven US broker networks, compared only on what each publishes for franchisors on its own website. None of them publishes its success fee. Checked 31 October 2026.
Book my free diagnosticSide by side
| IFPG | FranNet | FBA | The Entrepreneur's Source | FranChoice | BAI (now part of IFPG) | FranServe | |
|---|---|---|---|---|---|---|---|
| How franchisors join | Four membership tiers; book a tour Source ↗ | Application, due diligence, validation calls with your franchisees, approval Source ↗ | Book a call, then Basic or Premium membership Source ↗ | Not published | Email, then send your FDD and materials; mutual decision Source ↗ | Fit review, profile, onboarding and membership fees Source ↗ | Contact form Source ↗ |
| Membership price published? | Partly: Emerging tier $125 a month (undated page); other tiers not published Source ↗ | No; "primarily post-pay" Source ↗ | Yes: Basic $1,640 a year, Premium $5,389 a year Source ↗ | Not published | No; fees shared during the process Source ↗ | No; fees exist, amounts not shown Source ↗ | Not published |
| Success fee published? | Not published | Not published | Not published | Not published | Not published | Not published | Not published |
| Who pays | Not published | "The franchisor pays all costs" (US disclosure document) Source ↗ | Not published | Coaches earn referral fees Source ↗ | Not published | Not published | Not published |
| Events and extras | Elite tiers use points for events and sponsorships Source ↗ | Not published | Conference, regional events and marketing sold separately or bundled Source ↗ | Not published | Not published | Not published | Not published |
| Size they claim | 400+ consultants (undated); BAI adds 150 more Source 1 ↗ Source 2 ↗ | Over 100 representatives Source ↗ | Not published | 150+ offices (undated) Source ↗ | No consultant count; claims 25,000+ placements Source ↗ | See IFPG | 2,000 members incl. consultants, brands and suppliers Source ↗ |
| Markets named | Not published | United States and Canada Source ↗ | US (event cities) | US and Canada Source ↗ | United States Source ↗ | North America Source ↗ | "Nationwide" Source ↗ |
| Contract terms published? | Emerging tier: month to month, no minimum (undated) Source ↗ | Not published | Annual billing Source ↗ | Not published | Not published | Not published | Not published |
Size figures are each network's own claims; some count consultants, brands and suppliers together. "Not published" means we could not find it on that network's own site on 31 October 2026; ask them in writing. Sell More Franchises is not a broker: we run franchisors' own recruitment ads, which is one of the alternatives to brokers. If a detail here is out of date, email ivan@digitalrocketads.com and we will correct it.
Before you join
None of the seven publishes it. Ask for it as a percentage of the franchise fee or a flat amount, and how it applies to multi-unit deals.
Membership, conferences, regional events and marketing packages. FBA sells these separately and in bundles.
Whether a consultant presents your brand alone or alongside others, and how often.
Notice period, and what happens to candidates already introduced when you leave.
Then model the offers: franchise broker fee calculator works out cost per signed agreement and the break-even number of signings.
Brokers or your own ads
| Brokers tend to fit when | Your own ads tend to fit when |
|---|---|
| You want to pay mostly when someone signs | You want to own the candidate data and the channel |
| Your team is small and needs pre-screened candidates | You can respond to inquiries fast and grade them |
| Your franchise fee can carry a success fee | You need volume in specific open territories |
Most franchisors use more than one source. Compare them on cost per signed agreement, not cost per lead: portals vs brokers vs your own ads.
Alternatives
| Alternative | What you pay for | Compare it here |
|---|---|---|
| Another broker network: FranNet, FranChoice, The Entrepreneur's Source or FranServe | A success fee per signing, plus any membership. None of the seven publishes its success fee | The table above |
| Franchise lead portals, such as Franchise Gator or Franchise Direct | Leads or listings. None of the seven portals we checked publishes a price per lead | Franchise lead portals compared |
| Your own recruitment ads on Meta or Google | Media and management. You own the candidate data | Meta ads · Google Ads |
| Referrals from your franchisees | A referral bonus, if you run one | Sourcing scorecard |
BAI is not an alternative to IFPG: it is now part of IFPG. Whatever you pick, compare it on cost per signed agreement with the broker fee calculator.
Related
Questions franchisors ask
Of the seven we checked, only FBA publishes membership prices: $1,640 a year for Basic and $5,389 a year for Premium. IFPG shows $125 a month for its Emerging tier on an undated page. None publishes its success fee.
The franchisor. FranNet's US broker disclosure document says the franchisor pays all costs. The candidate does not pay the broker.
Put the success fee, fixed costs and your team's time into one number: cost per signed agreement. The broker fee calculator does it with your own numbers.
No. We run franchisors' own recruitment ads, site and tracking, which is an alternative or a complement to brokers. We take no success fee.