Franchise Recruitment Study 2026 · Finding F8.4 · Does it matter?
Do franchise brands that offer self-booking grow faster?
Median three-year unit growth was +52% with self-booking vs +17% without (15 brands vs 152). Too few brands on its own to rule out chance.
Where this number comes from
Franchise Recruitment Study 2026 by Digital Rocket, published by Sell More Franchises on 19 October 2026. 200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026 with 35 yes-or-no checks per brand and 2,638 active Meta recruitment ads.
A percentage is a share of the brands, pages, forms or ads where that check could be answered. The study sees what loads in a browser, not ad spend, CRM data or sales.
Read it in the study · Method and limits · Do franchise brands that get the recruitment basics right grow faster?
Related findings
Get the full 14-page report
Every finding with its chart, the 11-question self-check on one page, and how Digital Rocket fixes the leaks.
Get the full 14-page reportFree. Enter your work email on the study page and the PDF downloads.
How to cite this finding
Digital Rocket (2026). Franchise Recruitment Study 2026, finding F8.4. Sell More Franchises. https://sellmorefranchises.org/findings/f8-4-growth-with-self-booking/
CC BY 4.0: reuse with credit to "Sell More Franchises / Digital Rocket". State that the value is provisional and link the calibration notice.