If your offer, development team and systems cover both countries, you can run Australia and New Zealand as one recruitment programme with one campaign template and one CRM. Whether you share those parts or not, some things must stay separate by country: the service wording candidates see, the territory list, the currency, the steps before signing, and every cost figure in your reports. Candidates come from the same kinds of places in both countries: people who already know the brand, portals and brokers, and your own Meta and Google ads. The work is showing each candidate their own country’s opportunity, and reporting each country without blending the two.
Shared or separate
| Item | Australia | New Zealand | Shared or separate |
|---|---|---|---|
| Campaign structure | Template | Template | Can be shared if the offer and team are shared |
| Country on every enquiry | AU | NZ | Required, set when the enquiry is captured |
| Service named in ads | The name your Australian franchisees use with customers | The name your NZ franchisees use with customers | Separate wording |
| Territory list | Mapped in the unit your Australian territory map uses | Mapped in the unit your NZ territory map uses | Separate lists, one owner each |
| Investment figures | AUD, exactly as your Australian documents state | NZD, exactly as your NZ documents state | Never converted in ads |
| Steps before signing | Your adviser-approved Australian process | Your adviser-approved NZ process | Separate follow-up branches |
| Report | Own row, AUD | Own row, NZD | Counts can be totalled; money can’t |
The country field is the one that can’t be optional. Without it, a New Zealand candidate can receive Australian investment figures, an Australian territory list and the wrong next steps in the same week.
Write each country’s ad in its own words
In property services the work can look similar from the outside, but candidates read the service name as a description of the job, and the names customers use differ between countries. Use the names your franchisees in each country use. Here’s how that plays out for a fictional inspection franchisor operating in both.
Fictional example: Australia. The offer details (training, report software, booking system) are this fictional franchisor’s, not a description of the market.
Run a building and pest inspection business in [region]. You’ll inspect homes before purchase, write the building and timber pest reports buyers rely on, and build referral relationships with local agents and conveyancers. We provide training, report software and a booking system. Open territories in [region] are listed on the page, with the investment in AUD. See open territories
Fictional example: New Zealand. Same fictional franchisor, same support package.
Build a pre-purchase building inspection business in [region]. You’ll inspect homes for buyers, deliver clear building reports, and work with the agents and lawyers your buyers use. We provide training, report software and a booking system. See which [region] territories are open and the investment in NZD. See open territories
What changes between them: the service name, the referral partners, and the currency. What stays the same: the support package, the role (you run a business; you don’t apply for a job), the open-territory link and the next step. Have your adviser in each country approve the investment wording and any statement about the business before it runs.
If you recruit in a different sector, apply the same test: would a customer in that country recognise the service name in your ad? For the inspection sector specifically, see home inspection franchise recruitment.
A quarterly report that doesn’t blend the countries
Fictional example. July to September 2026 enquiries, status read 21 October 2026. Each enquiry is assigned one country at capture. Unique enquirers are deduplicated within each country, and a cross-country check found no person in both, so the unique counts can be added. Not SMF or client results.
| Line | Australia | New Zealand | Market total |
|---|---|---|---|
| Media spend | A$9,000 | NZ$3,000 | not summed (two currencies) |
| Enquiries delivered | 160 | 38 | 198 |
| Unique enquirers | 151 | 36 | 187 |
| Not yet graded | 8 | 3 | 11 |
| Qualified (green) / Nurture (amber) / Disqualified (red) | 22 / 47 / 74 | 5 / 11 / 17 | 27 / 58 / 91 |
| First conversations held | 12 | 3 | 15 |
| Net signed agreements to cutoff (provisional) | 1 | 0 | 1 |
| Media cost per Qualified | A$409.09 | NZ$600.00 | not calculated |
Check: Australia 22 + 47 + 74 = 143 graded, and 143 + 8 = 151. New Zealand 5 + 11 + 17 = 33, and 33 + 3 = 36. The grade names and assessment workflow follow our qualification guide. Its US example’s dollar thresholds are not AU or NZ eligibility rules. Each country uses its own approved criteria, local currency and model-specific owner role. Here, Nurture means a dependency the rep has confirmed and dated under those local rules.
The figure not to calculate. Adding 9,000 and 3,000 and dividing by 27 Qualified gives “444.44”. It adds Australian and New Zealand dollars as if they were one currency. The two country figures can’t be compared directly either: A$409.09 and NZ$600.00 are in different currencies, so neither country is shown to be cheaper. To compare them, convert at a stated rate and date, and keep both country rows.
How to read New Zealand. Five Qualified candidates and three conversations give a fragile estimate: each additional outcome changes the ratios substantially. One more Qualified candidate would move NZ’s cost per Qualified from NZ$600.00 to NZ$500.00. Small numbers don’t justify keeping spend open-ended, though. This franchisor set a capped test with its own rules:
| Item | Rule (fictional) |
|---|---|
| Budget | NZ$1,000 a month for six months, capped at NZ$6,000 |
| Checks each month before spend continues | NZ territory list updated and dated; NZ enquiries reach the NZ rep the same working day; country field set on every enquiry |
| Stop | Hold affected spend immediately for a known delivery, country-routing or sold-territory error. Also stop the test if fewer than 4 Qualified-candidate first conversations are held by month six, or routine operational checks are missed twice |
| Review a further capped test | 4 or more Qualified-candidate first conversations and checks passing: assess cost per Qualified in NZD and remaining candidate outcomes before approving another fixed budget. This is not automatic scaling |
Where candidates come from
- People who already know you. Customers, staff, and the agents your franchisees work with. Ask franchisees who they’d refer, and record the source.
- Portals and brokers. They charge per enquiry, per listing or per signing. Compare them with your own channels on cost per signed agreement, using the same cost scope. See the portals, brokers and ads comparison.
- Your own Meta and Google ads. The channel you control territory by territory. Target only open territories, from each country’s own list.
Tag every enquiry with its first observed source and its country on arrival. The source tracking guide covers the fields.
Between the first call and signing
Build each country’s follow-up branch around the pre-signing process your adviser in that country has approved. Use the time well: validation calls with existing franchisees, written answers to questions from the first call, and a dated next contact. See how fast to contact a franchise candidate for the first step.
Operational checks for a two-country programme
Run these monthly:
- Territory exclusions. Compare each country’s current territory list with the location targeting in every ad set. Log each change with its date and owner. See the territory availability guide.
- Funding questions. Check that the form asks about available funds against the stated investment, in the right currency for the country, and that a blank answer leads to Not yet graded, not Disqualified.
- Two records, two meanings. The CRM records what was submitted and delivered. The ad platform reports what it credits to a campaign. Reconcile them before reporting, and don’t treat platform credit as delivered enquiries. See ad leads versus CRM.
- Country field coverage. Count enquiries with no country set. That number should be zero.
Set it up this week
- Add a required country field at enquiry capture, and check it against last month’s enquiries.
- Split the territory list into one list per country, with one owner each.
- Rewrite each country’s ad with its own service name, referral partners and currency.
- Build the report with country rows and a counts-only market total.
Download the setup, the worked report and the NZ test rules: MANZ-market-setup.csv, MANZ-quarter-report.csv and MANZ-nz-capped-test.csv.
If you want us to review your AU and NZ set-up, bring a quarter of enquiries with country, source and grade to a diagnostic call.
Related: franchise recruitment marketing · franchise lead generation · cost per signed franchise
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