Franchise Recruitment Study 2026 · Finding S.5 · Sample and method
Which franchise categories does the study cover most?
Food and beverage 55 brands, home services 37, children and education 20, retail 16 and fitness 16.
Where this number comes from
Franchise Recruitment Study 2026 by Digital Rocket, published by Sell More Franchises on 19 October 2026. 200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026 with 35 yes-or-no checks per brand and 2,638 active Meta recruitment ads.
A percentage is a share of the brands, pages, forms or ads where that check could be answered. The study sees what loads in a browser, not ad spend, CRM data or sales.
Related findings
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How to cite this finding
Digital Rocket (2026). Franchise Recruitment Study 2026, finding S.5. Sell More Franchises. https://sellmorefranchises.org/findings/s-5-largest-franchise-categories-in-study/
CC BY 4.0: reuse with credit to "Sell More Franchises / Digital Rocket". State that the value is provisional and link the calibration notice.