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Franchise Recruitment Study 2026 · Finding F6.4 · Five basics in a row

How many brands also keep the click ID or UTM source?

The original study reported 33 of the 53 brands at the step above (62%) keeping the click ID or UTM source.

Result
33
Count and base
33 of 53 brands at the step above
Study page
10 of the PDF
Finding ID
F6.4

Where this number comes from

Franchise Recruitment Study 2026 by Digital Rocket, published by Sell More Franchises on 19 October 2026. 200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026 with 35 yes-or-no checks per brand and 2,638 active Meta recruitment ads.

A percentage is a share of the brands, pages, forms or ads where that check could be answered. The study sees what loads in a browser, not ad spend, CRM data or sales.

Read it in the study · Method and limits

Related findings

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How to cite this finding

Digital Rocket (2026). Franchise Recruitment Study 2026, finding F6.4. Sell More Franchises. https://sellmorefranchises.org/findings/f6-4-basics-step-click-id-or-utm/

CC BY 4.0: reuse with credit to "Sell More Franchises / Digital Rocket". State that the value is withdrawn pending remeasurement and link the calibration notice.