Franchise Recruitment Study 2026 · Finding F4.2 · The ads
How do franchise recruitment ads on Meta open?
73% of recruitment ads (1,918 of 2,638) used a first line that calls out would-be owners.
Where this number comes from
Franchise Recruitment Study 2026 by Digital Rocket, published by Sell More Franchises on 19 October 2026. 200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026 with 35 yes-or-no checks per brand and 2,638 active Meta recruitment ads.
A percentage is a share of the brands, pages, forms or ads where that check could be answered. The study sees what loads in a browser, not ad spend, CRM data or sales.
Read it in the study · Method and limits · What do franchise recruitment ads on Meta say?
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How to cite this finding
Digital Rocket (2026). Franchise Recruitment Study 2026, finding F4.2. Sell More Franchises. https://sellmorefranchises.org/findings/f4-2-ads-calling-out-would-be-owners/
CC BY 4.0: reuse with credit to "Sell More Franchises / Digital Rocket". State that the value is provisional and link the calibration notice.