Franchise Recruitment Study 2026 · Finding F3.1 · Tracking
How many franchise recruitment pages have a Meta pixel?
80% of brands (161 of 200) had a Meta pixel on the recruitment page.
Where this number comes from
Franchise Recruitment Study 2026 by Digital Rocket, published by Sell More Franchises on 19 October 2026. 200 franchise brands with 50 or more units (178 US, 22 Australia), checked 8 to 19 October 2026 with 35 yes-or-no checks per brand and 2,638 active Meta recruitment ads.
A percentage is a share of the brands, pages, forms or ads where that check could be answered. The study sees what loads in a browser, not ad spend, CRM data or sales.
Read it in the study · Method and limits · Which tracking basics do franchise brands have for recruitment ads?
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How to cite this finding
Digital Rocket (2026). Franchise Recruitment Study 2026, finding F3.1. Sell More Franchises. https://sellmorefranchises.org/findings/f3-1-meta-pixel-on-recruitment-page/
CC BY 4.0: reuse with credit to "Sell More Franchises / Digital Rocket". State that the value is provisional and link the calibration notice.