# Sell More Franchises

> Original research and data on franchise recruitment marketing: how franchisors recruit franchisees with paid ads, and where recruitment funnels lose candidates. Published by Digital Rocket (https://digitalrocketads.com), a performance marketing agency that sells FranchiseFlow, a franchise lead generation service for franchisors. All text and data are licensed CC BY 4.0; credit "Sell More Franchises / Digital Rocket".

## Research

- [Why franchise ads don't sell more territories: Franchise Recruitment Study, October 2026](https://sellmorefranchises.org/research/franchise-recruitment-study-2026/): 127 franchise brands with 50+ units (103 US, 24 Australia), 2,128 active Meta recruitment ads, 38 yes-or-no checks per brand on recruitment pages, phone view, inquiry forms, tracking and ads. Fieldwork 8 to 13 October 2026.
- [Study PDF](https://sellmorefranchises.org/files/franchise-recruitment-study-2026-10.pdf): the original 12-page report.

## Data

- [Findings data](https://sellmorefranchises.org/findings/): all 60 numbers from the study with count, base and a permanent ID.
- [findings.csv](https://sellmorefranchises.org/findings.csv) and [findings.json](https://sellmorefranchises.org/findings.json): the same data, machine-readable.

## Key findings

- F0.1: 98%. Ask for name, email and phone before a single question about money, timing or territory. (124 of 126 forms)
- F0.2: 90%. Don't say what the opportunity is, or who it's for, on the first phone screen. (113 of 126 pages)
- F0.3: 55%. Use one Meta pixel for customers and franchise candidates alike. (47 of 86 brands with a pixel on both sites)
- F0.4: 0 of 127. Have all three tracking basics: own pixel, click ID kept in the form, server-side signal. (0 of 127 brands)
- F0.5: 8 of 127. Clear five recruitment basics in a row. (8 of 127 brands)
- F0.6: 3.9%. Recruitment ads that name or quote a real franchisee. (82 of 2,128 ads)
- F0.7: 61%. Brands that show a named franchisee on their website (same brands).
- F2.8: 0 of 80. Forms that ask about capital and ask it before name and email. (0 of 80 forms that ask about capital)
- F3.4: 86%. Show no server-side tracking signal. (109 of 127 brands)
- F5.2: 14%. Hero sections that say who the franchise is for. (18 of 127 pages)

## Case studies

- [Resicert](https://sellmorefranchises.org/case-studies/resicert/): Australian property and timber pest inspection franchise network. Cost per franchise recruitment lead fell from A$43.75 in 2022 to A$18.39 in 2025 (−58%) with Digital Rocket.

## About

- [About and methods](https://sellmorefranchises.org/about/): publisher, data collection and scoring rules, licence and reuse, corrections.